4FF Bags

For our most valued customers, we wanted to develop a special gift product. The idea was to offer a complimentary bag with purchases above a certain amount. We started with the design and chose a bowling-bag model, as it aligns well with our brand handwriting. We also wanted to incorporate our signature prints into the design. Of the four all-over prints that define the look of the final bags, three were designed by me.

Next, I searched for a suitable supplier and oversaw the entire production process. After receiving the samples, we organized a photoshoot with the concept that the bag could be used for various occasions and purposes.

Fun little detail: the adorable pup striking a pose in the bag during the photoshoot is none other than our very own Lou — the tiny kaninchen dachshund from our family and a bona fide top model!