AW25 WOMEN from design to develop

For this collection, I oversaw and executed the entire creative process — from developing the prints, selecting colors, and defining the styles, to supervising development and production. After receiving the samples, I prepared the photoshoot and actively supported the team on set. In addition to creating imagery for online channels and email campaigns, I also designed a physical mini-brochure. The final print production of the brochure was handled by my colleague.