TRACKJACKET special

The assignment was to develop an interim collection that could be created and launched quickly. From a sustainability perspective, we always coordinate with our suppliers to use up existing materials together. This collection was therefore made entirely from leftover fabrics—small quantities we were able to utilize, ensuring nothing went to waste.

Because of these leftover materials, the color combinations turned out surprising yet striking. For this collection, I created the design and managed all communication and coordination with our suppliers. Once the track jackets arrived, we organized a photoshoot. I arranged the photographer, models, setting, and the beautiful vintage car. The photos were then used across various online channels, both B2C and B2B.